Analytics to Monetize Your Online Video:

 

As an online video publisher, you need to demonstrate the power of your platform. We use industry-leading online video measurement solutions, helping publishers track content, audience, and advertising performance in a standardised and simplified way.

 

Better Metrics, Faster Decisions, More Sales:

MediaOnline provides a complete view into the online video performance across your site, your network of sites, and across syndication partners, helping align all video stakeholders on a common platform. This unprecedented visibility into video performance helps you achieve:

  • Increased transparency for advertisers, content partners, and other stakeholders with trusted third-party metrics.
  • Higher sell through of inventory, by finding fair value of inventory and additional monetization opportunities.
  • Greater time on site by finding promotional opportunities for niche content.
  • Access to new campaigns and inventory through Visible Measures.

 

Measure Paid, Owned, & Earned Media in Your Network

Provide analytics for your advertiser clients for their paid media campaigns. Surface top-performing video content on your owned sites. Uncover the audience-driven earned media that advertisers want to measure and optimise. MediaOnline, helps you measure:

  • Branded content
  • Pre, mid, and post-roll
  • Overlays
  • Homepage placements

 

Benchmark Performance to Make Data-Driven Decisions

With video performance coverage we can help you to benchmark:

  • Ads and content performance
  • Ad performance against content type
  • Category performance